We rescue stuffies.
They rescue kids.

My wife and I were spending the weekend in Auburn with some dear friends when their children, still buzzing from a recent trip to Houston, showed off their haul from a massive claw arcade... one plush at a time. The excitement on their faces was impossible to miss. On the long drive home to Vestavia Hills, my mind wouldn't let it go.

I've always wanted to build something of my own. But somewhere on that drive, the idea of a true family business materialized. Something my family could build together, from the ground up.

When I mentioned it to my kids, they lit up. That was the moment I knew. I had to do this. We had to do this.

Vestavia Hills is a wonderful place to raise a family. We moved here four years ago, and we've worked hard to put down real roots. Church, neighbors, our kids' classmates, weekend sports. You have to choose community.

And when you're paying attention to your community, you can't ignore what sits just beyond its edges.

The suburbs Over the Mountain can feel like a bubble, but children face tough circumstances all over the Birmingham area. A stuffed animal might seem like a small thing, but for a kid in a difficult moment, it can be an object of deep comfort and love. Every stuffie that gets rescued from one of our machines and donated to a child in need is brand new, tags still attached. Because the kids who receive them deserve that.

Our family has been blessed. Using this business to share some of that feels less like charity and more like the obvious thing to do.